We may collect Personal Information when you interact with AEO or any of our brands, such as when you:
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Purchase, return, reserve or try-on merchandise at one of our stores or through our Platforms;
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Consent to receive our promotional email, SMS/text messages, job postings or other communications;
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Visit or register through our Platforms;
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Information from your emails, texts, chats, video calls and voice calls with our sales associate sand Artificial Intelligence (AI) Chatbots;
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Visit our stores;
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Receive free Wi-Fi service in our physical stores;
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Participate in our contests, sweepstakes or promotions, or participate in one of our surveys or other customer research;
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Interact with us on social media or use features, such as plug-ins, widgets, or other tools made available by social media platforms or networks (including Instagram, Facebook, TikTok, Pinterest, and YouTube) in connection with our Platforms;
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Submit product ratings and reviews;
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Contact or visit our Customer Service Department, or otherwise contact us or one of our service providers with a comment, question or complaint; or
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Enroll in one or more of our loyalty or other reward programs.
Purchasing, returning, reserving or trying-on merchandise. When you purchase or return merchandise through one of our stores or through our Platforms, we collect and use the Personal Information that you provide, such as your personal identifiers (such as name, address, email address and telephone number), commercial transaction information (such as order details) and financial information (such as payment card information), for the purposes of fulfilling your order, processing your return or exchange, improving our service and merchandise offerings, security and anti-fraud efforts, tailoring our marketing efforts, auditing, updating you on the status of your order/return and reporting internally. When you reserve or try-on merchandise in-store, we may collect Personal Information such as your personal identifiers (contact information), store location and commercial transaction information (the items you wish to reserve or try-on) for the purposes of fulfilling your request.
We receive personal characteristics (such as size information and locale) when you provide the information to us. We use size information to provide you with the products you order and save your preferences.
In certain circumstances, we may also collect Personal Information that you provide to us regarding other people. For example, you may provide us with personal identifiers (such as the name and address) for a gift recipient. When you provide us with this Personal Information, we use it for the purposes of processing the shipment and, in some cases, to communicate with the intended recipient. We rely on you to obtain any necessary consent from the intended recipient to our use of their Personal Information for these purposes.
Promotional email, SMS/text messages, job postings or other communications. When you consent to receive information from us such as promotional emails, SMS/text messages, job postings or other information, we collect and use your personal identifiers (such as contact information) for the purposes of fulfilling your request. You can unsubscribe from promotional communications by following the instructions in the message, or for SMS/text messages, replying with ‘STOP’. If you have any questions about unsubscribing from our messages, please contact us as outlined below.
Visit or register through our Platforms. If you choose to visit and register with one of our Platforms, we will collect the registration information that you provide, such as your personal identifiers (including your name, email address, telephone number, password, shipping addresses), financial information (including payment card information) and combined it commercial transaction information (such as your purchase history with AEO and AEO’s branded credit card) and loyalty program information (described below) for the purposes of administering and securing your account on our Platforms. Additionally, when you shop with us through our Platforms, we store your browsing history, what you searched for, including when you use our style personalization tools, what you have saved for later, and when you ask us to notify you about items that go on sale or come back in stock and what you bought (if you make a purchase).
We also collect certain information through our Platforms automatically, such as:
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Usage and Geolocation Information. Whenever you visit or interact with our Platforms, we, as well as our service providers and other partners (such as advertising networks, analytics providers, and social media platforms and networks) (collectively, "Vendors"), may use a variety of technologies (including without limitation, cookies, beacons, software-developer kits, third-party libraries, pixels and scripts) that automatically or passively collect information ("Automated Technologies") such as the pages or portions of the Platforms you visit, links you click, programs or features of our Platforms you access or use, emails you open, content you engage with, referring or exit URLs, data and time of usage, frequence and duration of your interactions, pathway information, session information, clickstream data and other information about your interactions with our Platforms (for example, your clicks, keystrokes and typing patterns, cursor movements and page scrolls) ("Usage Information"), and geo-location data. This includes AI tools that process your data in real time to personalize content, make product recommendations, and facilitate your shopping experience. Usage Information may include the pages served, the time/date of your visit, the preceding and succeeding page views, information you type or enter, content that you look at, hover over, or click on, and your use of and pathway through the Platforms.
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Device Identifiers and Characteristics. We and our Vendors may use Automated Technologies to collect personal identifiers (such as your IP address(es) or other unique device identifiers) and device characteristics (such as browser type, device type, operating system and application version) for the device (e.g., computer, mobile phone, tablet or other device) you use to access the Platforms.
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Automated Technologies. The Automated Technologies used on the Platforms to collect Usage Information include, but are not limited to, cookies (data files placed on a device when it is used to visit the Platforms), mobile analytics software, pixel tags (a transparent graphic image, sometimes called a web beacon or tracking beacon, placed on a Platform to indicate that a page or e-mail has been viewed), and similar technologies. Both session cookies (which expire once you close your web browser) and persistent cookies (which remain on your device, sometimes until you delete them) may be used. When using the "Keep Me Signed In" option on our Platforms, we store a persistent authentication token on your device that keeps you logged into your account across browser sessions for up to 30 days. This token is associated with your account identifiers and browsing activity accumulated during the signed-in session. You can revoke this token at any time by signing out of your account. Some Automated Technologies may tell your browser to get third party content, such as customer reviews, from Vendors and/or third parties.
We collect this information automatically through our Platforms for security and anti-fraud purposes (including protecting the integrity of the Platforms and our stores), to better understand and enhance user navigation on our Platforms, for marketing and analytics purposes (including allowing the selection of personalized ads or offers believed to appeal to you, based on your interests, preferences, location, or demographic information), and for internal operations and auditing. Additionally, Automated Technologies may be used to associate you with social networking sites (e.g., Facebook, Twitter and Snapchat), and, if you so choose, enable interaction between your activities on the Platforms and your activities on such social networking sites.
To the extent that these Automated Technologies are deemed to be a “sale” / “sharing” (which includes targeted advertising) under applicable U.S. state laws, you can opt-out of these Automated Technologies by submitting a request via the “Your Privacy Choices” link, which is available in the footer of the www.americaneegle.us website, and Settings of the AE + Aerie mobile app. Please note, some features of our websites may not be available to you as a result. For additional information about “sale/sharing”, please see “Section 10” of this notice and the “NOTICE AT COLLECTION” table within.
Visiting our stores. To help protect you and others, we monitor and record video and take photographs of the public areas of stores for security, anti-fraud, loss prevention, incident reporting and other operational purposes. We may also collect personal identifiers (such as IP Address and other unique device identifiers) and geo-location information of visitors’ devices in and around our stores to monitor foot traffic to help us understand how shoppers move around our stores, identify what shoppers seem interested in and improve the shopping experience.
Free Wi-Fi service in stores. If you choose to sign up for free Wi-Fi service offered by AEO in our physical stores, we may use the Personal Information you provide (such as email and name) for AEO to conduct market research, or to provide you with information unique to AEO.
Mobile App Users. If you access our mobile app through an app store, we may receive limited information from the app store, such as your age category or parental consent status, where required by law. We use this information to comply with applicable laws. We do not use this information for advertising or unrelated purposes.
Participating in our contests, sweepstakes, promotions, surveys or customer research. We collect the Personal Information (such as personal identifiers and responses) that you provide if you choose to participate in one of our contests, sweepstakes, promotions, surveys or other customer research, for the purposes of administering them. We will also use the Personal Information you provide to analyze and better understand how customers interact with our brands.
Product ratings and reviews. We collect the Personal Information through purchase and product review forms on the Platforms, such as personal identifiers (including your nickname and email address), your personal characteristics (including your height and weight) and commercial transaction information (including information about the product you purchased and your rating and review information). We use this information to display publicly on the Platforms and other locations (such as in stores, on television, and on social media pages). We also use the information to better understand your needs and preferences, enhance and personalize our product offerings to you and improve the Platforms and our service and merchandise offerings.
Contacting customer service. We use the Personal Information (including personal identifiers, commercial transaction information and financial information) you provide to us when you contact our Customer Service Department for the purposes of reviewing any questions you raise and responding to you. Depending upon the nature of your query, we may request additional Personal Information for the purposes of verifying your identity. We may record the audio information in customer service telephone calls, and may save and store written customer service interactions such as chat and email, for quality and training purposes and to meet our legal obligations.
AI Chatbots. We operate interactive chatbots on our platforms to assist you with inquiries and provide personalized product recommendations. When you interact with our AI Chatbot (including to facilitate returns), we may collect and use your personal information (such as your name and email address), commercial transaction information including order details, carrier information, and the content of your conversations for the purposes of providing customer service, improving our services, and for quality and training purposes. We may also use this information to analyze and better understand how you interact with us. This information is used for the purposes of providing product recommendations, customer service, improving our services, and for quality and training. Your interactions with our AI Chatbots may be saved and stored. By using our AI Chatbots, you consent to the collection, use, and disclosure of such information in accordance with this Notice.
Loyalty program. If you choose to enroll or engage in one of our optional loyalty programs, we will use the Personal Information you provide to us, which includes personal identifiers (zip code), personal characteristics (birth date) and financial information, along with commercial transaction information about the products and services you purchase from AEO, for the purposes of administering the loyalty program, including any points you earn or redeem through the programs.
Information we receive from others. We may obtain Personal Information from other sources and combine that with information we collect directly from you. For example, we may collect personal identifiers, commercial transaction information, and personal characteristics (such as gender and birth date) from third parties to ensure we have up-to-date contact information for you, to detect fraud or theft, to facilitate your use of a third-party application or feature (such as one of our Facebook, Twitter or Snapchat applications or a similar application or feature on a third-party website), or from third-party analytics and advertising providers as further described below. We may also receive commercial transaction information (including purchase history) when you use the AEO credit card. We apply the applicable provisions of this Notice to such combined information, so long as it is combined.
Inferences from the information listed above. We will use the information listed above to draw inferences about your preferences (such as your preferred brands and styles) to help us provide you with personalized content and offers and help us develop and provide better merchandise and services.
De-identified or aggregated information. We de-identify and/or aggregate data we receive and may use and disclose it for any business purpose.